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Capitalization Analysis

How TextScore measures capitalization patterns and why your caps ratio affects spam scoring.

Capitalization tells platforms a lot about your content. Normal capitalization signals legitimate writing. Excessive caps signals spam, aggression, or promotional content. TextScore measures your capitalization ratio and flags patterns that trigger automated filters.

ALL CAPS Detection

What Gets Flagged

TextScore identifies words of four or more characters written in all caps. Short capitalizations like "OK," "US," or "TV" are excluded because they are standard abbreviations.

  • Single word emphasis: "This is VERY important." One caps word rarely triggers filters.
  • Phrase-level caps: "DON'T MISS THIS DEAL." Multiple caps words in a row. Moderate spam signal.
  • Full sentence caps: "EVERYTHING MUST GO THIS WEEKEND ONLY." Full caps sentence. Strong spam signal.
  • Full paragraph caps: Almost always filtered. Platforms treat this as shouting or spam.

Excluded Patterns

TextScore skips common abbreviations and acronyms when counting caps violations. Words like NASA, API, HTML, CEO, and similar recognized abbreviations do not count against your score.

Title Case Patterns

When Title Case Works

Title case (capitalizing the first letter of each major word) is appropriate for headings, titles, and proper nouns. Using it in body text looks odd and can trigger filters.

When Title Case Hurts

  • Body text in title case: "Our Product Will Change The Way You Think About Productivity." This reads like a spam headline dropped into a paragraph.
  • Every word capitalized: "Check Out This Amazing New Feature For Your Business." Clickbait pattern that platforms recognize.
  • Inconsistent title case: Mixing title case and normal case within the same section signals low-quality or auto-generated content.

Capitalization Ratio and Spam Scoring

How the Ratio Works

TextScore calculates the percentage of uppercase characters relative to all alphabetical characters in your text. Normal English text runs between 3% and 8% capitalization (sentence starts, proper nouns, the occasional "I").

  • 3-8%: Normal range. Standard sentence capitalization and proper nouns.
  • 9-15%: Elevated. You are using caps for emphasis more than average. Some platforms may notice.
  • 16-25%: High. Multiple caps words or phrases. Spam filters start paying attention.
  • 26%+: Very high. Significant portions of your text are in caps. Likely to trigger suppression.

Before and After

Before (Caps ratio: 38%)

"HUGE NEWS! We just launched our BIGGEST UPDATE EVER. NEW features include REAL-TIME analysis and INSTANT scoring. Try it NOW!"

After (Caps ratio: 5%)

"Big news - we just launched our largest update yet. New features include real-time analysis and instant scoring. Try it today."

TextScore Ratings

  • Good (Green): Capitalization ratio under 10%. Your text uses caps normally - sentence starts and proper nouns.
  • Fair (Yellow): Ratio between 10% and 20%. Some excessive caps detected. Consider whether the emphasis is necessary.
  • Poor (Red): Ratio above 20%. Your text will likely trigger spam filters. Replace caps emphasis with strong word choices instead.